Simply register and start uploading your overhauled race-themed photos to show the world that you are the THE MOST COLORFUL FAN™OF NASCAR. Be sure to stand out in the crowd with anything from creative signs, unique race gear and revved enthusiam to checkered face paint and NASCAR memorabilia. Users are allowed to enter one photo per week. Photos will be randomly displayed on the Contest home page and everyone is allowed to rate their favorites. Users can click to view the next random photo or sort photos by rank or date. Once you’ve entered you can send your photo to a friend to encourage them to vote. You can also share the contest with friends by grabbing the THE MOST COLORFUL FAN™ OF NASCAR widget.

Each week the votes will be tabulated and the photo with the highest average rating and a minimum number of votes will be selected as that week’s winner. Winners are announced each Monday and are automatically entered into the Photo Playoffs for a chance to win the Grand Prize. Each week the votes for all non-winning entries will be reset and the voting for the next weekly winner will begin.

Once all the weekly winners have been chosen, the photo playoffs begin. The area dedicated to viewing and rating photos is replaced by the head-to-head voting interface. There will be three rounds of voting to trim the candidates from 24 to 3 finalists. As voting for the weekly prizes is complete, rating and sorting by rank tabs would be removed and replaced with a tab to simply view all photo entries.

Users are asked to vote on their favorite photos in head-to-head comparisons that match-up weekly winners. Selections are highlighted and you have a chance to review your choices before submitting. The photos with the most votes will advance through the bracket to the next round and the head-to-head voting process will be repeated until only 3 finalists remain. M&M’S® will then choose a Grand Prize Winner from these finalists.

Weekly Winners

Enter your photo today and you could win a $200 M&M’S® branded gift card! The photo with the highest rating each week wins! Winners are announced each Monday, pending legal verification of eligibility.

Grand Prize Winner

Show off your winning colors with two tickets to the last Cup race of the season! The Grand Prize winner will be chosen by Mars, Inc. from the top 3 finalists. Please stay tuned to see who is crowned THE MOST COLORFUL FAN™OF NASCAR.